We’ve already covered the loyalty programs subject. The history of these programs dates back to 1793 in USA, where a merchant gave out copper tokens to be collected by customers and exchanged for items in the store. And so this marketing plan moved on from generation to another, from business field to another.
Let’s examine a modern day loyalty program. How about we dig into the “Rd LOVER” program launched by Roadster Diner, Lebanon? What is it about? When you join the program, and buy from Roadster, every 1000LL earns you a star. After collecting the stars, draws will take place to select the winners. Why would people join such a program?
1- If more than 72,000 people like their Facebook page, it means one thing: people love Roadster.
2- Let’s put it this way: you love this restaurant, you always visit it and order delivery, you’re being rewarded for such behavior. Would you not register for the Rd LOVER card and claim your stars to get a reward?
Let’s discuss another local example, Spinneys supermarket. When you register for their program, you collect points upon every purchase from their stores. The prizes are a list of items from their store, each item has target points to collect.
Rewarding their loyal customers is what they aim for. The only difference between the above mentioned examples is that at Spinneys there’s no draw, once you collect your points you get your reward, or if your points are not enough you can pay the difference.
Loyalty programs are very popular, and one great marketing tool. And today’s expanding technology is making it easier and more fun to participate in. We are certain that all of our loyal readers, have benefited at least once from a loyalty program. Would you not enjoy signing up for a program that can be that is rewarding, easy and fun? If you had a business, would you not choose a program for your loyal customers, a program that is easily installed and managed by you?
With sociatag, you can do all the above and more. Now everyone can benefit from your loyalty programs and share their experience with their social networks at the same time.
