Customer Loyalty Program is a great marketing tool. It simply is a structured form that rewards customers of a certain firm. The tool used usually is a card that looks like credit cards, and it identifies the card holder as being a member in the firm’s loyalty program. The cards could be plastic or paper, and they are either points cards, reward cards, or advantage cards.
Now let’s not elaborate more on a topic that already is well-known; let’s elaborate how loyalty programs are changing with new technologies and smart phones.
Loyalty programs are involved with two best technologies: RFID and NFC. So what if you were benefiting from numerous loyalty programs: your favorite restaurant, clothes store, coffee shop, bookshop, supermarket? How about having all those in one card, for example? Or perhaps on your mobile phone? And that’s not just it, it’s all connected to social media sites, so once you redeem your points or reward, your friends are notified about it. Yes that’s more audience therefore more money for your favorite places.
But one question might arise: I’ve already liked my favorite restaurant on Facebook, followed them on Twitter, and when am there I always check-in via Foursquare. What’s new? Well, don’t forget the fact of fake check-ins on Foursquare, which means you can be in the comfort of your own home and check-in at the restaurant, and become a loyal customer. But with RFID and NFC loyalty programs, you should be at the place, and thus it is really loyal.
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