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Tag Archives: Reward

Sociatag – The Process

Let’s dig deeper in the Sociatag products. What are they? And how do they perform?

Have you read our previous post about RFID? The Sociatag boxes and tags both have the RFID technology installed. That’s how the card information is read by the box. When users log in to their Sociatag account, and activate a tag which holds a specific code, that code is then registered with their account. Hence, when swiping the tag on the box, they will perform an action of either check-in, like, or tweet. The below bullet points explain the process in a more simple way:

  1. Login using Facebook or Twitter
  2. Allow the Sociatag application to access your account
  3. Add a Tag (Sociatag card)
  4. Swipe the Sociatag card and it will directly perform the defined social action


Note: the Sociatag boxes are not only limited to liking a Facebook page, checking in at a venue, tweeting, or taking a photo at the photo booth. It can be linked to any other social media platform or customized to your needs.

What about the mobile application?

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We have recently released our mobile applications for Android and iOS systems. And below you can find the features of the apps.

  • Register and login using a valid email or your Facebook account
  • Connect to social networks: Facebook, Twitter, Foursquare and LinkedIn
  • Sync your friends list from the social networks
  • Add and manage tags
  • Control Account Settings
  • Scan NFC enabled readers using NFC enabled phones
  • Check your activity and what your friends are up to

 

Sociatag and loyalty programs:

Loyalty programs offered by Sociatag cover all cases and possibilities. It is up to the business owners to configure the loyalty program that fits their needs.

  1. It could be about collecting points to win instant prizes or enter a draw.
  2. It could be a multiple level campaign with rewards for each level. Users can be defined to participate once or multiple times.

…and so on.

Loyalty Programs revisited

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We’ve already covered the loyalty programs subject. The history of these programs dates back to 1793 in USA, where a merchant gave out copper tokens to be collected by customers and exchanged for items in the store. And so this marketing plan moved on from generation to another, from business field to another.

Let’s examine a modern day loyalty program. How about we dig into the “Rd LOVER” program launched by Roadster Diner, Lebanon? What is it about? When you join the program, and buy from Roadster, every 1000LL earns you a star. After collecting the stars, draws will take place to select the winners. Why would people join such a program?
1- If more than 72,000 people like their Facebook page, it means one thing: people love Roadster.
2- Let’s put it this way: you love this restaurant, you always visit it and order delivery, you’re being rewarded for such behavior. Would you not register for the Rd LOVER card and claim your stars to get a reward?

Let’s discuss another local example, Spinneys supermarket. When you register for their program, you collect points upon every purchase from their stores. The prizes are a list of items from their store, each item has target points to collect.

Rewarding their loyal customers is what they aim for. The only difference between the above mentioned examples is that at Spinneys there’s no draw, once you collect your points you get your reward, or if your points are not enough you can pay the difference.

Loyalty programs are very popular, and one great marketing tool. And today’s expanding technology is making it easier and more fun to participate in. We are certain that all of our loyal readers, have benefited at least once from a loyalty program. Would you not enjoy signing up for a program that can be that is rewarding, easy and fun? If you had a business, would you not choose a program for your loyal customers, a program that is easily installed and managed by you?

With sociatag, you can do all the above and more. Now everyone can benefit from your loyalty programs and share their experience with their social networks at the same time.

QR Codes

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QR codes stands for quick response codes. They are a type of two-dimensional barcode that can be read with a dedicated QR reading device like a smartphone. The codes are black modules arranged in square shape. Normal barcodes are horizontal and thus can only be read in a horizontal way. While the QR codes can be scanned vertically or horizontally. There are several websites that generate QR codes.

Where can QR codes be displayed?
Business cards, booklets, newspapers, product, leaflets, advertising banners and so on. The information that these codes carry are usually a link to the web: a website, an email, a product that is displayed on the internet, an offer, even prompts the user to call a phone number, etc. Thus, QR codes have a major impact on marketing and customer service.
So when placing QR codes in a marketing campaign, you want to give your loyal customers and potential customers a reason to scan the code, and the reward should be valuable. Imagine at the opening event of your store, you have leaflets or business cards with a QR code. When visitors come in, they won’t have to search for you on Facebook to like your business, all they have to do is scan the code and they are redirected to your Facebook page.

All you have to do now is download a QR code reader app and scan the code above.

Loyalty should be rewarded

Customer Loyalty Program is a great marketing tool. It simply is a structured form that rewards customers of a certain firm. The tool used usually is a card that looks like credit cards, and it identifies the card holder as being a member in the firm’s loyalty program. The cards could be plastic or paper, and they are either points cards, reward cards, or advantage cards.

Now let’s not elaborate more on a topic that already is well-known; let’s elaborate how loyalty programs are changing with new technologies and smart phones.

Loyalty programs are involved with two best technologies: RFID and NFC. So what if you were benefiting from numerous loyalty programs: your favorite restaurant, clothes store, coffee shop, bookshop, supermarket? How about having all those in one card, for example? Or perhaps on your mobile phone? And that’s not just it, it’s all connected to social media sites, so once you redeem your points or reward, your friends are notified about it. Yes that’s more audience therefore more money for your favorite places.

But one question might arise: I’ve already liked my favorite restaurant on Facebook, followed them on Twitter, and when am there I always check-in via Foursquare. What’s new? Well, don’t forget the fact of fake check-ins on Foursquare, which means you can be in the comfort of your own home and check-in at the restaurant, and become a loyal customer. But with RFID and NFC loyalty programs, you should be at the place, and thus it is really loyal.

Please head to our Facebook page and answer the question about loyalty program.