QR codes stands for quick response codes. They are a type of two-dimensional barcode that can be read with a dedicated QR reading device like a smartphone. The codes are black modules arranged in square shape. Normal barcodes are horizontal and thus can only be read in a horizontal way. While the QR codes can be scanned vertically or horizontally. There are several websites that generate QR codes.
Where can QR codes be displayed?
Business cards, booklets, newspapers, product, leaflets, advertising banners and so on. The information that these codes carry are usually a link to the web: a website, an email, a product that is displayed on the internet, an offer, even prompts the user to call a phone number, etc. Thus, QR codes have a major impact on marketing and customer service.
So when placing QR codes in a marketing campaign, you want to give your loyal customers and potential customers a reason to scan the code, and the reward should be valuable. Imagine at the opening event of your store, you have leaflets or business cards with a QR code. When visitors come in, they won’t have to search for you on Facebook to like your business, all they have to do is scan the code and they are redirected to your Facebook page.
All you have to do now is download a QR code reader app and scan the code above.