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Tag Archives: RFID

Sociatag – The Products

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Want to know more about Sociatag products?

We will bring you the complete list of our products as a final stage of the whole Sociatag process discussed in earlier posts.

Sociatag links daily real-life experiences with the digital world. Sociatag will spice up your events, shops, and restaurants. It will make your place more entertaining, fun, attractive and appealing to customers. To be able to do so Sociatag uses a number of tools:

The Sociatag box is a device that allows users to directly connect with the online community by a simple tap. It can be utilized as a:

  • Facebook, Foursquare or Twitter check-in box
  • Like a Facebook page status, a Foursquare venue or a LinkedIn company box
  • Follow or Tweet box
  • Rating box
  • Photobooth unit (takes live pictures of you and uploads them automatically to your Facebook profile or Fan page).

and many other more..

The Sociatag Readers are devices that allow users to directly connect to the online community by a simple tap. Customers are given the opportunity to personalize and share their experiences with friends and family by registering their own tag, and by signing up to their sociatag account using Facebook, Twitter or their own email address. Users later have the opportunity to participate in different activities.

The Sociatag tags are QR codes that users scan using Sociatag mobile application to connect to the online community. They can be used as an identification card in big events and conferences. Based on your choice our tags come as either fully branded, semi-branded, or not branded. We have 3 different types of tags: Wristbands, Key chains and PVC cards.

The Sociatag cookies are NFC based tags that users link to their Twitter, Facebook, Foursquare, LinkedIn or any other social media profile. (For more info check our NFC post). All what a user have to do is to choose his cookie, then directly link it to his profile. His friends then just have to tap their phones to the cookie and they’ve found his profile at ease.

Want to be part of the next big thing? Are you interested in having our products at your next event or at your store? Then please visit https://www.sociatag.com/store.

Sociatag – The Process

Let’s dig deeper in the Sociatag products. What are they? And how do they perform?

Have you read our previous post about RFID? The Sociatag boxes and tags both have the RFID technology installed. That’s how the card information is read by the box. When users log in to their Sociatag account, and activate a tag which holds a specific code, that code is then registered with their account. Hence, when swiping the tag on the box, they will perform an action of either check-in, like, or tweet. The below bullet points explain the process in a more simple way:

  1. Login using Facebook or Twitter
  2. Allow the Sociatag application to access your account
  3. Add a Tag (Sociatag card)
  4. Swipe the Sociatag card and it will directly perform the defined social action


Note: the Sociatag boxes are not only limited to liking a Facebook page, checking in at a venue, tweeting, or taking a photo at the photo booth. It can be linked to any other social media platform or customized to your needs.

What about the mobile application?

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We have recently released our mobile applications for Android and iOS systems. And below you can find the features of the apps.

  • Register and login using a valid email or your Facebook account
  • Connect to social networks: Facebook, Twitter, Foursquare and LinkedIn
  • Sync your friends list from the social networks
  • Add and manage tags
  • Control Account Settings
  • Scan NFC enabled readers using NFC enabled phones
  • Check your activity and what your friends are up to

 

Sociatag and loyalty programs:

Loyalty programs offered by Sociatag cover all cases and possibilities. It is up to the business owners to configure the loyalty program that fits their needs.

  1. It could be about collecting points to win instant prizes or enter a draw.
  2. It could be a multiple level campaign with rewards for each level. Users can be defined to participate once or multiple times.

…and so on.

Loyalty should be rewarded

Customer Loyalty Program is a great marketing tool. It simply is a structured form that rewards customers of a certain firm. The tool used usually is a card that looks like credit cards, and it identifies the card holder as being a member in the firm’s loyalty program. The cards could be plastic or paper, and they are either points cards, reward cards, or advantage cards.

Now let’s not elaborate more on a topic that already is well-known; let’s elaborate how loyalty programs are changing with new technologies and smart phones.

Loyalty programs are involved with two best technologies: RFID and NFC. So what if you were benefiting from numerous loyalty programs: your favorite restaurant, clothes store, coffee shop, bookshop, supermarket? How about having all those in one card, for example? Or perhaps on your mobile phone? And that’s not just it, it’s all connected to social media sites, so once you redeem your points or reward, your friends are notified about it. Yes that’s more audience therefore more money for your favorite places.

But one question might arise: I’ve already liked my favorite restaurant on Facebook, followed them on Twitter, and when am there I always check-in via Foursquare. What’s new? Well, don’t forget the fact of fake check-ins on Foursquare, which means you can be in the comfort of your own home and check-in at the restaurant, and become a loyal customer. But with RFID and NFC loyalty programs, you should be at the place, and thus it is really loyal.

Please head to our Facebook page and answer the question about loyalty program.

What if a barcode gets smarter?

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Yes it’s happening due to a technology called RFID (Radio-Frequency Identification). What is RFID? It’s a system that transfers an object’s identity and info via radio waves.

How the whole thing works?

The RFID system contains three components:

  • RFID tag: it’s a very tiny chip (almost the size of a grain of rice) that is usually connected to the object, and holds the object’s info (name or ID, unit, expiry date if applicable, size, color…). In other words, it’s the smart barcode. The chip also contains an antenna that will transmit the info to an RFID reader.
  • RFID reader: it also has an antenna to receive the info transmitted from the tag and sends it to the data processing machine.
  • Data processing machine: based on the field of use or category of business, the machine processes all the info received and files them.

 

Fields of use for RFID

  • Retail business: tracking the product from factory to the hands of the buyer. Once the product is manufactured, an RFID tag is attached to it. The RFID reader’s job will be tracking the product in the warehouse and it’s shipment to the desired location or store, and last phase, how many of the product and when it was bought. Warehouse/stock management hasn’t been easier. The data processing machine will keep all the information and process the data into a required result.
  • RFID and social networks: checking in at an event, liking a product, sharing a photo,..
  • RFID passports
  • Vehicle parking, road traffic monitoring
  • Food production control
  • Hospital staff control

… and the list goes on.

RFID technology is being integrated more and more in all business categories. It requires a less human intervention, unlike barcodes.