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Tag Archives: NFC


Want to know more about Sociatag products?

We will bring you the complete list of our products as a final stage of the whole Sociatag process discussed in earlier posts.

Sociatag links daily real-life experiences with the digital world. Sociatag will spice up your events, shops, and restaurants. It will make your place more entertaining, fun, attractive and appealing to customers. To be able to do so Sociatag uses a number of tools:

The Sociatag box is a device that allows users to directly connect with the online community by a simple tap. It can be utilized as a:

  • Facebook, Foursquare or Twitter check-in box
  • Like a Facebook page status, a Foursquare venue or a LinkedIn company box
  • Follow or Tweet box
  • Rating box
  • Photobooth unit (takes live pictures of you and uploads them automatically to your Facebook profile or Fan page).

and many other more..

The Sociatag Readers are devices that allow users to directly connect to the online community by a simple tap. Customers are given the opportunity to personalize and share their experiences with friends and family by registering their own tag, and by signing up to their sociatag account using Facebook, Twitter or their own email address. Users later have the opportunity to participate in different activities.

The Sociatag tags are QR codes that users scan using Sociatag mobile application to connect to the online community. They can be used as an identification card in big events and conferences. Based on your choice our tags come as either fully branded, semi-branded, or not branded. We have 3 different types of tags: Wristbands, Key chains and PVC cards.

The Sociatag cookies are NFC based tags that users link to their Twitter, Facebook, Foursquare, LinkedIn or any other social media profile. (For more info check our NFC post). All what a user have to do is to choose his cookie, then directly link it to his profile. His friends then just have to tap their phones to the cookie and they’ve found his profile at ease.

Want to be part of the next big thing? Are you interested in having our products at your next event or at your store? Then please visit

Let’s dig deeper in the Sociatag products. What are they? And how do they perform?

Have you read our previous post about RFID? The Sociatag boxes and tags both have the RFID technology installed. That’s how the card information is read by the box. When users log in to their Sociatag account, and activate a tag which holds a specific code, that code is then registered with their account. Hence, when swiping the tag on the box, they will perform an action of either check-in, like, or tweet. The below bullet points explain the process in a more simple way:

  1. Login using Facebook or Twitter
  2. Allow the Sociatag application to access your account
  3. Add a Tag (Sociatag card)
  4. Swipe the Sociatag card and it will directly perform the defined social action

the Sociatag boxes are not only limited to liking a Facebook page, checking in at a venue, tweeting, or taking a photo at the photo booth. It can be linked to any other social media platform or customized to your needs.

What about the mobile application?

We have recently released our mobile applications for Android and iOS systems. And below you can find the features of the apps.

  • Register and login using a valid email or your Facebook account
  • Connect to social networks: Facebook, Twitter, Foursquare and LinkedIn
  • Sync your friends list from the social networks
  • Add and manage tags
  • Control Account Settings
  • Scan NFC enabled readers using NFC enabled phones
  • Check your activity and what your friends are up to


Sociatag and loyalty programs:

Loyalty programs offered by Sociatag cover all cases and possibilities. It is up to the business owners to configure the loyalty program that fits their needs.

  1. It could be about collecting points to win instant prizes or enter a draw.
  2. It could be a multiple level campaign with rewards for each level. Users can be defined to participate once or multiple times.

…and so on.

You’ve met us at several events, you’ve heard about us from here or there, you’ve read an article mentioning us, or most probably you’ve visited our website. In all cases, here’s a small introduction about who we are, what we do and how we do it.

In simple words, Sociatag brings the offline world online. Our main aim is to add value to offline events by connecting them with their online community, and allowing them to engage the users and attendees outside of the physical venue, thereby creating a viral buzz. So at events, conferences, concerts, malls, restaurants, hotels, etc. people will be able to like the targeted Facebook page, check-in, tweet, or even take a photo. All the above mentioned tasks happen with a simple click. Users can use the Sociatag app on their mobile phones; or by swiping their PVC cards, key chains, wrist bands or stickers. Every activity then is brought online, as the following screenshots shows.



The Website:

Users will have to register and connect their social networks. All events will have a page on the Sociatag website, where all activities concerning the event will show up. Moreover, the website also has the “store” page where businesses would choose their preferred products.

The app:

Via the app, especially if the handset has NFC built in, users can perform the desired tasks at any Sociatag box.

Meet us at our next blog post for more details about our products.


Customer Loyalty Program is a great marketing tool. It simply is a structured form that rewards customers of a certain firm. The tool used usually is a card that looks like credit cards, and it identifies the card holder as being a member in the firm’s loyalty program. The cards could be plastic or paper, and they are either points cards, reward cards, or advantage cards.

Now let’s not elaborate more on a topic that already is well-known; let’s elaborate how loyalty programs are changing with new technologies and smart phones.

Loyalty programs are involved with two best technologies: RFID and NFC. So what if you were benefiting from numerous loyalty programs: your favorite restaurant, clothes store, coffee shop, bookshop, supermarket? How about having all those in one card, for example? Or perhaps on your mobile phone? And that’s not just it, it’s all connected to social media sites, so once you redeem your points or reward, your friends are notified about it. Yes that’s more audience therefore more money for your favorite places.

But one question might arise: I’ve already liked my favorite restaurant on Facebook, followed them on Twitter, and when am there I always check-in via Foursquare. What’s new? Well, don’t forget the fact of fake check-ins on Foursquare, which means you can be in the comfort of your own home and check-in at the restaurant, and become a loyal customer. But with RFID and NFC loyalty programs, you should be at the place, and thus it is really loyal.

Please head to our Facebook page and answer the question about loyalty program.

If you’re going out, basically you’re taking with you your mobile phone, wallet and keys. Your wallet contains your credit card, customer loyalty reward cards, coupons, and lots more. But thanks to NFC (Near Field Communication) all you have to take with you from now on is your mobile phone.

So what exactly is NFC?
NFC is a technology that enables transfer of data from a device like a mobile phone to another device or tag. The devices will have chips that work on radio frequencies and antennas. As the name indicates, such transfer occurs only when the two devices are in a short distance. You might be thinking that that’s what Bluetooth does; well you’re right, but NFC is more secure and fast. Because of its short range, data transmitted via NFC will be safe especially in crowded place, and it takes a millisecond to connect instead of having to enter a pairing code between the two devices. So all you have to do is tap your phone that has all your information to an NFC machine.

Fields of use

  • Payment: After shopping all your groceries and products, you just need to tap your phone instead of your credit card to a machine and the machine transforms your bank info and voila it’s paid.
  • Social networks: You can use NFC technology to check in at an offline event. But we’re already using Foursquare, aren’t we? Yes, but with Foursquare you can check in at the mall in your city while you’re sitting at the comfort of your own couch at home; while with NFC technology, checking in requires you be at the mall and tap your phone to the NFC tag there.
  • Transportation: No more bus tickets, cash and coins. Just tap your mobile phone and pay.
  • Contact info: You can send your contact information from your mobile to another mobile just by tapping the phones.
  • Health care: NFC can be used in giving medical professionals information about the patient and treatment needed. It also can be used for medical staff like nurses to track their visits to the patient’s room.
  • Gaming: You can play games on your phone with your friend just by tapping the phones together.
  • Smart objects: Let’s say at school for example, students will scan an NFC tag to check their schedule. Or you can use your mobile to scan NFC tag at the theater to check the movies schedule or latest trailers.

NFC chips cost lots of money, but more and more mobile phones companies are installing that technology into the handsets. NFC was first introduced in 2004 with Nokia, Sony and Philips; and growing fast nowadays.